30 60 90 SALES PLAN LINKEDIN HOW TO

How did he do it? Well, there may be some trade secrets involved as well, but here’s what I observed: What happened was in 90 days, he doubled the revenue we got out of each lead that we had.

The lead velocity stayed the same, lead gen was the same, virality was the same, etc. In the end, it all boiled down to one metric we’ve discussed briefly before: He Doubled Revenue Per Lead. Ok, so how the heck could Brendon double sales in 90 days? The pricing stayed exactly the same, as did the target customer and target deal size.The competition didn’t get any weaker.Whatever flaws and gaps it had on his first day, it still had on Day 90. There wasn’t time for them to make an impact in 90 days. He didn’t bring in any new prospects or customers that closed in 90 days.Well first let’s examine the things he didn’t do in Those First 90 Days and that couldn’t change, by definition: How the frack did he do this? What can we learn from it?

In fact, he managed to double our sales in 90 days. He spent a little bit of time looking through our numbers and data. I said I knew that was a big ask, but that the math said it had to be done. But I also told him that to be direct, I’d built a financial model, and unless we could basically double our sales in 180 days, we’d never get big enough, eventually run out of money, and fail. I told him I had 100% confidence in him, that he would do an amazing job. I sat with Brendon, before he accepted the offer, and told him how I saw the job playing out. Leads had kept growing, but revenue growth had stagnated. One was how my First Real VP of Sales Doubled Our Net New Revenue in 90 days.īrendon Cassidy joined as our VP Sales at a tough time, as we’ve discussed before, as we were coming out of our Year of Hell. What was new was some of the anecdotes that came out of my talk. The content of the presentation will be familiar to most SaaStr readers, though I’ve embedded it above as well.

30 60 90 SALES PLAN LINKEDIN HOW TO

One of the very first SaaStr presentations ever was How to Hire a Great VP Sales (And Not Screw It Up). Jason ✨BeKind✨ Lemkin ⚫️ December 16, 2021 Never easy, but a great VPS just has to put up points their first quarterĮven if the sales cycle is longer, the great ones pull in deals already in flight, in the pipe

30 60 90 sales plan linkedin